Branding

Case study: 

CIMSERT - Your  Emergency Preparedness & Response Toolkit 

Flinch worked with the team from CIMSERT to redevelop its branding as part of its plans to expand its service offering in New Zealand and across international markets. The system has already been successfully integrated into a number of private hospitals around New Zealand.

CIMSERT is a smart, manual “pocket and card” task allocation system that helps organisations to effectively prepare and respond to major disaster events, such as earthquakes. This system requires no electricity or computer software and it can be operated by anybody with minimal training.

Flinch worked with the team at CIMSERT to develop a new brand focused on the use of a shield to symbolize protection and a dot to represent efforts to safely navigate users through the disaster preparedness and response process.

In addition to new branding guidelines and collateral, Flinch also helped CIMSERT to develop a new website, an online marketing video and a simple brochure to highlight the benefits of the system for key customers. 

Cimsert Logo

The main logo of company CIMSERT