On Saturday 27 July, 2019, the New Zealand Prime Minister, Jacinda Ardern and the Deputy Prime Minister of Samoa Fiame Naomi Mata'afa, officially launched the campaign strategy to "Save the Manumea" - the National Bird of Samoa.  

Flinch is now working with its partners in Samoa to help reduce consumption of the Lupe (Pacific Pigeon) in order to reduce the risk of any Manumea being killed as by-catch. 

Read our Strategy 

Save the Manumea Advert featuring Deputy PM of Samoa Fiame Naomi Mata'afa

Manumea mural time lapse video